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Showing posts from November, 2014

How my expectations were exceeded by a broken handle and fast thumbs.

I clean my bikes hard. Nothing good will ever come from this workbench disaster. Time to find a stainless steel handle version. #pedros #cx #servicecourse #tooltime #DIY #bianchi Pedros chimed in on this post. I did follow up with Pedros and emailed them my shipping details. In a about a week, a package arrived at my doorstep. Still feeling no level of entitlement for the replacement item, I tore open the package and smiled. I have a new brush. What I admire most from this engagement of brand to consumer, is that on a whim, I hashtagged the company in the Instagram post. Not knowing their Twitter or Instagram handle, I had set to test the waters of their social media management. The fact that Pedros reached out to me through my Instagram post is proof that they are doing some level of monitoring for their brand. What are others posting about your brand? Search the hashtag on Twitter, Instagram, and the results will be there. My biggest pet peeve of a b

Juggling one more ball during your bike race.

There's a lot that goes into each lap during a cyclocross race- driving the bike, breaking down each section of the course and paying attention to how you executed that section and how to do it better on the next lap. If you know that you went into a corner and scrubbed too much speed, your inner  +Adam Myerson  will be telling you to carry speed, deeper into the turn and use less of your brakes on the next lap. Basically you have five to six times to get the section of the course dialed as well as you can do them. On top of that, other riders are around you, near you, over taking you or you're over taking them. How many matches are you willing or can spare to burn, bridging up to the two guys who are five seconds ahead of you. If you can reach them, you can sit in and use them for pacing, and restore a bit of your health meter for that next 1Up you need to complete world(laps) #4 and #5 before the race is over. Bike racing comes down to pedaling your bike with the cogn

A simple tale of why you should stop stocking what you love.

Yesterday I was having a chat with a retailer. The flurry of questions I had for him ranged from simple to in depth ones.  Naturally, what he sells is what he sells. What he wants to sell isn't always what leaves the shop after the cash draw closes.  Cyclists and retailers can debate until they're blue in the face, over how a bike should be spec'd and what the consumer 'really' needs to be riding out there.  The takeaway of my talk with him was-  -What sells doesn't always make sense. -What goes out the door, makes dollars.  Brilliant. I love having this guy in my dealer network!

Taking care of pesky cyclocross rim brakes.

Maintaining your 'cross stead can be a chore at times. Especially after any wet, muddy, sandy, or even a dry and dusty NCCX event. I've always enjoyed taking the time to clean the bike after an event. This gives you an intimate and up close look at what the bike is experiencing in terms of wear and tear. Failure to do this, could hand you a DNF, the next time you pin on a number. The month of August is typically when I build back up the cyclocross bike. Yes, I strip the parts off it and put them on a road bike during the non-CX race season. It may seem mindless to take on this sort of task but I use this time to replace the cables and house, service the shifters, install new bar tape, service the bottom bracket and headset bearings, pedal bearings, and wax the frame before use. I'm going to briefly cover a small piece of this season's 'cross bike build up; mainly the brakes. Shimano offers replacement cartridge style pads for their D-A/Ult/105 brakes wit