Thursday, November 13, 2014

A simple tale of why you should stop stocking what you love.


Yesterday I was having a chat with a retailer. The flurry of questions I had for him ranged from simple to in depth ones. 

Naturally, what he sells is what he sells. What he wants to sell isn't always what leaves the shop after the cash draw closes. 

Cyclists and retailers can debate until they're blue in the face, over how a bike should be spec'd and what the consumer 'really' needs to be riding out there. 

The takeaway of my talk with him was- 
-What sells doesn't always make sense.
-What goes out the door, makes dollars. 

Brilliant. I love having this guy in my dealer network!
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